PRESS RELEASE #8 JUNE 2010 – WHAT’S MORE ALIVE THAN YOU®

WHAT’S MORE ALIVE THAN YOU® JOINS DIFFERENT CULTURES


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WHAT’S MORE ALIVE THAN YOU® presents in these days other two artworks of the first PERMANENT collection realized involving people from all over the world.
An Israeli, two Italians, two Japanese, a Russian, a Sweden, a Thai, an English, an American, a French, an Irish, two Greek and one girl from Singapore are the first 15 pioneers of a revolutionary brand- no brand fashion-art which offers multi-cultural contaminations as innovation in the fashion world.
Everyone can contribute creatively to a revolutionary fashion-art.

THE ANNOUNCEMENT IS ON AIR AT WWW.WMATY.COM UNTIL JUNE 18, 2010

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We present you two of the 15 pioneers of the first collection WHAT’S MORE ALIVE THAN YOU®.

AKIKO TANAKASHI
THIS IS ME
Tokyo – Japan, September 28, 1979

My name is Akiko. I was born near Tokyo thirty years ago. When I was a child i wanted to be a scientist and travel around the world, then one day my grandmother made me a dress from a seamstress friend of hers. Seeing this person drawing, cutting and sewing clothes made me take the way of design. I like history and traditions, too, i love old objects and antique prints, but also very modern things. When i think of objects i always try to mix modern feelings with ancient tradition. To me, this means giving continuity to history. My project reflects these wishes of mine and this is the first time i have drawn fashion accessories.

THIS IS MY ARTWORK – MYJABA MONEY

Akiko is inspired by an ancient japanese coin for your first experience as bag’s designer.
The first idea was a mix of iron, silver and precious leather and, as final result, he obtains a small sculpture.
The shape is not exactly circular but it is drawn on paper and transferred on the material which, in the original version, becomes the bark of tree, used to give more value to the sculptural aspect of the artwork.
This simple and essential money-bag was made focusing on the processing of the materials. The bag turns around a bracelet made of burnished aluminium and half covered with a bath of silver 925. The bracelet is all handmade to get a rough and aged appearance and then silvery and tumbled to round every edge off in an irregular way.
The tabs of the slide are made of a thin sheet of burnished and silvery aluminium one by one by hand.
The body of the bag is a special bark which comes from Uganda. The material is taken stripping the trunk of the tree to obtain strips of material. Then these are assembled together to form panels of a size that these can be used both for accessories, clothing and furniture. As for the cork trees, these plants regenerate the bark and then the process repeats itself. The type of bark used for MYJABA was coated with a special latex material in order to provide good resistance to water and to abrasion.
The bag has two dimensions both wearable on wrist as a real bracelet, and the Big one, has also a leather lace that allows you to carry as clutch or on shoulder. You could wear it in a unique way keeping the bracelet as the Discobolus would like.

VICTORIA GEANEY
THIS IS ME
London – United Kingdom, September 24, 1988

I’m a creative and dynamic final year Fashion Innovation student, currently studying at the University for the Creative Arts, Epsom. I live just outside London, in the UK. I am really looking forward to being a part of such a groundbreaking international Fashion and Art initiative, as this is part of my own philosophy as a designer and artist. My floral shoes collection for WHAT’S MORE ALIVE THAN YOU® has been inspired by natural forms within the local environment and the use of environmentally friendly materials and fabrics; as well as through my work placements for British-based designers Julien Macdonald and Erdem. I aim to work for a pioneering fashion house with the long-term objective of pushing forward the boundaries of conceptual and contemporary design.
Victoria proves her true passion for nature in her choice of textures, colours, and materials. Her idea takes a cue from the surrounding world and translates into a tiny collection of elegant, 100% environment-friendly shoes.

THIS IS MY ARTWORK – FLORAL SHOES COLLECTION

A small collection of floral shoes 100% natural. Upper made of organic cotton printed with water colors in different textures, one for each United Kingdom Queen.
The peculiarities of this artwork are just the textures, drawn from a photographic base; these dress completely the models with the exception of the sole. The design is so visible from every angle, and wears both the plant and the heel of the shoe, as if you were wearing a flower vase. The installation of the product is made completely by hand to make sure that every part of the design matches as possible.
The form (shape) of the shoe is ergonomic, patent owned Wmaty s.r.l. and ensures a strong comfort for these models with 105 mm heel. The ergonomic shape of the shoe in fact allows you to distribute more evenly the weight of the body both when walking and standing position; the materials used for the insole and the lining were designed and realized to provide stability of the foot without pressure.
Two models in 4 textures. A decolleté with curved heel which design is taken in front with a point upwards and a boot from the same rounded shape made of just two pieces shaped on tip.

The pictures of the artworks are available in high or low definition.

HIGH DEFINITION
http://www.wmaty.com/preview/previewHR.zip

LOW DEFINITION
http://www.wmaty.com/preview/previewLR.zip

For more informations the WMATY press office is at your disposal.


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